The Values that Guide Our Work and Choices

New Foundation Wealth Group is guided by the values and cause of the National Life Group. The Cause at National Life comes down to six words: Do good. Be good. Make good. Those are our corporate values and our keystone.


The National Life mission extends well beyond insurance and annuities to our CAUSE — making the world a better place.

Good financial advisors have a strong inner sense of mission. They never forget why they entered the business: to help people protect themselves, their families, businesses, and futures. A secure financial future depends on financial preparedness – that's the reality our advisors convey to clients. For us, purpose drives action. As the National Life CEO often says:

                   “When you find your “why', you find your way.”

                                                                                                  - Mehran Assadi, CEO National Life Group

Main Street Across America

Based on National Life's annual campaign, Main Streets Across America, Main Street Grants awards communities across the country with vibrant downtowns. Each community is deeply rooted in history while having a dynamic vision towards the future. 

LifeChanger of The Year

An annual program funded and run by National Life and its Foundation recognizes and rewards K-12 educators and school employees from around the country. Each year, LifeChanger of the Year awards 16 educators and their schools with cash prizes, including a $10,000 Grand Prize.

Do Good Tour

Build your business and brand awareness regionally while building local goodwill by having advisors appear at local events with a check through the National Life Group Foundation for a local nonprofit organization.

National Life Foundation

Since its inception in 2006, the goal of the National Life Group Foundation is to do good in the communities in which we live and work. Each year the foundation supports nonprofit and educational organizations by providing grants through our Foundation, giving our employees 40 hours of paid volunteer time annually, sponsoring events and offering in-kind donations.  In 2018, we doubled our foundation from $1 million to $2 million to show our commitment to your Causes.

Agent Do Good Award

The National Life Agent Do Good Award recognizes an advisor who is passionate about a cause and who has been making a difference in his or her community by Doing Good.